Each day photographers face the fact that everyone is a photographer. Anyone can pick up camera or phone and take a good photograph. Yet, everyday people hire photographers to create images. Why?
There are many reasons people hire photographers. Skill level is one reason. Most people are able to create a photograph, but don’t have the skills, vision or experience they need. Creating the look they want or desire takes more than pressing a button. A Raw image out of the camera is usually not as impressive as a well processed image adjusted in a photo processing program. Filters are available in camera and on applications like Instagram. If you are looking for unique effects, you will find these options limiting compared to what is available in a software program such as Photoshop.
A big advantage well-trained photographers have over most amateurs are post-processing skills. The barrier to entry for creating a good image is low. The barrier to entry to excellent post processing is much steeper.
Professional photography equipment is expensive. Not everyone has the proper equipment needed to create the images they want. A professional will solve this problem.
Time is a big reason. Corporate and independent professionals often don’t have the time to take photographs; they have better things to do. Hiring a photographer makes their job easier.
There are many reasons to hire a photographer. Even photographers need to hire professional photographers. Below is a list of people who might need your service.
List of fifteen people who can use a photographer
Bride/Groom: Weddings happen every weekend. Last year there were over 2 million weddings in the United States with an average budget of $2400 for the photographer.
Public Relations Professionals: PR pros need head shots of their clients and coverage of their events to send to the media. Some take the photos on their own for small publications. When they need large media attention, a professional photographer is their answer.
High school seniors: Photography packages for high school seniors can be very lucrative. It takes serious effort and networking to get on the inside and connect with seniors and their parents.
Real Estate Professionals: Good photography sells real estate. The budgets are often not very high for this type of work. Developing relationships with real estate offices to work on a volume scale can produce positive results. Also, high-end agents with multi-million dollar listings tend to have more of a budget for quality photography.
Architects: These professionals need quality images to sell more of their services, display work in magazines and enter contests.
Families: Expecting moms, new-born children and family portraits line the walls of many homes. If you develop an exciting unique style, referrals alone will keep you in business.
Sports teams: Pro teams are fun to shoot, but the organized teams playing at the schools and parks around you need team photos. Some photographers do well photographing action photos during a big game and selling the images immediately after the game ends.
Office Administrators: If you like doing events, keep in touch with the people planning the company party. Photographers are often hired by large offices to help capture the night.
Law firms: It is common for Law Firms to hire photographers to create portraits of their team. Many firms also ask for life style images for their websites (to show the human side of the firm).
Website designers: Ask any website designer and they will tell you they need more quality imagery from their clients. Stock does fill some of the gaps, but not all. Develop partnerships with web design firms to offer your service as part of their package.
Manufacturing Companies: Many of these companies need photographs of their employees, facilities and processes.
Magazine Editors: Editors for print and digital media need new imagery for their articles. Often they enlist the help of a stock agency. Fortunately for you, stock doesn’t fit for every article. Develop relationships, follow through and meet deadlines and you can have a media career.
Interior Designers: Interior designers, like architects, need quality imagery for their portfolio and contests.
Art Galleries: Well, they may not buy your work, but they will help sell it. Make sure you do your homework and approach galleries who might sell the type of work you are creating. Building relationships is an important part of selling your photography as art. Don’t forget to promote the galleries too.
Restaurants: Quality food images sell more product. Connect with local restaurants. Do a spec shot and show them your work compared to the photos they are presenting to their customers. Ask, which one they would order?
There are many reasons people need for photography. Documentation, recording processes, marketing and madia are a few. What would add to the list?
Photo: Moheim Photo Graphy